AVIS
Most recently, I was the lead Copywriter to ABG (AvisBudgetGroup), working across European markets from Collective London’s Content Studio. During my time there, I wrote TVC & YT scripts, managed both Paid and Organic social media content creation, and played a key role in shaping the brand into what it is today.
The projects below give an idea of the kind of work I delivered, achieving great results.
Evergreen Brand
Make the easy choice
Tasked with creating an ‘always-on’ engaging content series, we tapped into travel envy, playfully showing people trying (and failing) to recreate dream holidays at home. We wanted to show that nothing beats experiencing the real thing, with Avis.
Evergreen Performance
Enjoy more you time
This ‘always-on’ performance campaign shows how seamless car hire means renters can spend less time sorting their car and more time enjoying what really matters, whatever that may be.
Avis Preferred Relaunch
More rewarding car hire
We relaunched Avis Preferred, the brand’s loyalty programme, with an exciting campaign that captures the instant joy of becoming a member.
Brand Campaign
Better journey’s start at Avis
Introducing the new Avis brand proposition, ‘Welcome to Better Car Hire’ through a sleek multi-channel campaign.
