Challenge

Car hire is often an afterthought in the travel booking process. Many prospective renters hesitate, over-research, or try to cut corners, only to realise that nothing compares to the real experience of a seamless car rental. Avis needed an engaging, ‘always-on’ content series that kept the brand top-of-mind for future travelers, driving long-term brand consideration.

Strategy

We tapped into travel envy to create a playful and relatable content series. Showing people attempting (and failing) to recreate their dream holiday at home. Relaxing in the tub isn’t quite like being poolside! So why settle for a poor imitation when you can experience the real thing?

By reinforcing the ease and flexibility of booking with Avis, we positioned car hire as an effortless step in planning a proper getaway.

Proposition

Make the easy choice.

Outcome

  • We successfully delivered a modular content series that ran across YouTube, Display, Social (Paid & Organic) and CRM.

  • Generated brand awareness and consideration in upper-funnel audiences not actively searching for car hire.

  • Reinforced Avis as the easy choice when it’s time to book, aligning with the broader brand positioning.

    Shoot cost: 20k