Brief
Create a Brut gift pack that speaks to men (45-60) who value simplicity and reliability, while reassuring women (moms, daughters, partners) that it’s a gift they’ll actually like.
Strategy
With Vinnie Jones leading the way as the new brand ambassador, let’s keep it straightforward. Focus on Brut’s performance and authenticity, without unnecessary embellishments.
Cut through the crap. No fuss, just a gift that smells good and gets the job done.
Proposition
No nonsense gifting.
