Brief
The annual Pepsi Challenge is a global campaign, they claim more people prefer the Pepsi taste over Coca-Cola. However, Coke sales say otherwise. This year we want a response campaign that speaks to people on a local level encouraging them to continue to choose Coca-Cola in store.
Strategy
Create a hyper-localised campaign that shows Coca-Cola is for everyone.
Proposition
[city] you’ve got great taste.
