Brief
‘Welcome to better car hire’ is the new brand proposition, how can you make this sentiment flex in a new campaign with limited budget.
Strategy
Using existing and stock footage create a connected TV campaign that tells a story and relays the sentiment of people having better journeys with Avis.
Proposition
Better journey’s start with Avis.
More Creative
Using stock footage only, we created a brand awareness campaign under the ‘welcome to better car hire’ proposition.
Social Media
Here’s how we flexed the campaign on smaller project like Organic social, again only using stock footage.
Post copy:
Holidays are better when you know you’re covered. With Avis Inclusive coverage, you can travel with total peace of mind.
