Brief
For busy travellers, time is the ultimate luxury. But booking and picking up a rental car can often feel like an unnecessary hassle. We were asked to create a campaign that communicates the benefits of Avis Preferred (the free loyalty programme) to customers actively looking for car hire.
Strategy
To optimise engagement the creative showcased the ease of booking with Avis, highlighting proof points like quick pickup, easy modifications and exclusive loyalty benefits, all within the first few seconds.
To bring an element of storytelling into the creative we showed how spending less time sorting you hire car leads to more time enjoying what really matters.
The modular structure allowed for dynamic retargeting, ensuring the relevant messaging was adaptable to our target consumers.
Proposition
Enjoy more you time.
Outcome
Delivered a series of 6s & 15s video ads across YouTube, Social and Display.
Successfully retargeted audiences (abandoned basket users) to drive direct bookings across Europe.
Used performance testing to refine messaging and ensure the strongest proof points were front and center.
Shoot cost: under 20k
